The word Sloy is Slavic for ‘layer’. As in “I’ve put on so many layers not freeze to death”, as well as “make-up layer” or “a layer of context”. Not to dive into the conceptu­ality of the term, let’s just say it has meanings.
We use CSTM Xprmntl 03︎ font for the logo. It’s variable and has three styles: Gothic, Old Cyrillic and Experimental. We use a mix of all three of them for our most emotional communi­cations and main messages. The font is in development, as is everything.
For the massive bodies of text like ‘this’ one we use Inter︎. It’s simple, also vari­able and specifically designed to be used on screens.
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