The word Sloy is Slavic for ‘layer’. As in “I’ve put on so many layers not freeze to death”, as well as “make-up layer” or “a layer of context”. Not to dive into the conceptuality of the term, let’s just say it has meanings.
We use CSTM Xprmntl 03︎ font for the logo. It’s variable and has three styles: Gothic, Old Cyrillic and Experimental. We use a mix of all three of them for our most emotional communications and main messages. The font is in development, as is everything.
For the massive bodies of text like ‘this’ one we use Inter︎. It’s simple, also variable and specifically designed to be used on screens.