Couple of thoughts on how to shoot for Sloy.
Everyone is beautiful. Each has a style. The idea is to bring out the character here and manifest the unique as opposed to the glossy.
Every spot is a potential setting. Whether it’s a park or a bedroom, it becomes a part of a story we’re trying to tell. No need for photo studios when we have actual living environment.
Selfie is fine, it really is. But. We value diversity and shared experience and it shows in group photos and videos.
The truth is in the making. So capture the process. Whether or not our models are pros, they act naturally and we leave posing out of the picture.