Sloy
App(ru)︎
Born as a camera button, it evolved into Sloy’s app icon and our main communication tool.

We call it Portal. Through Portal you access the AR camera in the app. There’s an IG mask︎ where a user can crawl out of the Portal. We use it as a main back­ground design element on the web­site. It all makes sense.
When we use it as a com­mu­nication tool, the light and the gradient of the Portal are essential elements of brand visual repre­sen­tation, whereas the shape is as flexible as the environment we apply it to.
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